Beer goes back to the very roots of civilisation. Some anthropologists suggest that beer was discovered earlier than bread. Many cultures across every continent brew and enjoy their own unique style of beer. World of Hei nelten 37 Winter 2007/2008 of a beer natural endless With such a rich cultural history, you would expect that beer drinkers are a fussy lot. And they are. Whether they are casual consumers or connoisseurs, beer drinkers around the world know what they want, and what they want is a good beer. But despite the fact that beer is brewed using only four essential ingredients (barley malt, hops, water and yeast), the attributes that determine a beer's individual character, such as colour and temperature, are as varied as the people who enjoy drinking beer, and defining what constitutes the perfect glass of beer is surprisingly difficult. A good head A famous example of this is the crucial difference between a Dutch beer and a British one. "In the Netherlands, pub-goers expect a two-finger thick head, and the foam has to be stable," says Lex Ronteltap, Innovation Manager. "In the UK, on the other hand, a glass must contain the right beer volume, with a very thin foam head. Otherwise, the customer will reject it." In short, British drinkers will think that they're not getting enough beer if there's a foam head, while Dutch drinkers will think that the beer is flat if it's not capped with frothy white bubbles. But even this well-known fact about the beer world isn't always true; - :-; 7m some beers, such as stout, will be required to have a thick foam head, even in the UK. Both the British beer and the Dutch beer are modest compared to the thick, creamy head on a well-served Austrian beer. "The foam head plays a big role in Austrian beer culture," says Giinther Seeleitner, Brewery Manager at Zipfer in Upper Austria. "For the typical Austrian drinker, a beautiful beer has a foam head that is three or four centimetres below the lip of the glass and rises three or four centimetres above it. In total a good foam head is about six to eight centimetres high, above and below the lip of the glass." It's not just height that counts in Austria, he adds, but shape and consistency: a good Austrian beer head has distinct steps in it. "Here, a good beer is poured in three stages: you tap the beer, let the foam head subside, tap again, let that subside, and then tap again, resulting in a step-like formation in the foam," says Seeleitner. An Austrian "stepped" beer is tapped in about four minutes. In Germany, meanwhile, it can sometimes take up to seven minutes to tap a beer, as bartenders serve the 23

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2007 | | pagina 25