Milan - the fashion capital of the
world. Whether you're dining at a chic
café in the Galleria Vittorio Emanuele
or watching the world go by on one of
Milan's many bustling terraces, this
northern Italian city is the place to
see and be seen. World of Heineken
put on its Ray Bans and slipped on an
elegant Armani suit to get an exclusive
look at some of the city's most trend-
setting and inspiring hotels, bars and
restaurants.
In order to experience the best of Milan's hospitality trends, it is crucial
that you understand the city's rhythm. Going out is something to be done
during the working week, not on the weekend. The average Milanese, as he
or she steps out of the office at 7pm, is keen for a night on the town. Head
out for a beer, and you'll find Italian tapas menus on offer at most bars and
clubs. Café Dom, with its sleek, white interior and vintage "glam", is the
ideal place for the fashionably hip.
Cafée Dom
Corso Como 5
Milaan
39 0229017T 79
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Don't expect a hasty meal on the run here - Rupublic is ail about traditional
Milanese simplicity. An intimate garden offers a perfect view of the city's
Renaissance skyline. The restaurant's interior is Leonardo da Vinci-meets-Andy
Warhol; you walk in through a classic grand entrance to the melodies of Massive
Attack and The White Stripes. The outlet's centrepiece is the stylish wooden
Heineken bar. "I chose Heineken because the average Milanese associates the
brand with quality and 'chilling in style'," says the Republic's owner Max
Galimberti. "Additionally, Heineken organises spectacular events in Italy,
something we in turn want to be associated with."
