THE HEINEKEN CHALLENGE - SUPERIOR FINANCIAL SERVICES AT A LOWER COST itself. However, it's only in re years that this same type of innovation has been applied to the finance function." Ed Prins trends and innovations THE WORLD OF HEINEKEN International companies around the world have increasingly begun to implement financial shared services programmes over the past few years. These are platforms designed to improve the quality of a company's financial administration while simultaneously reducing its cost. In line with this trend, Heineken is taking up the challenge and has established shared services initiatives in a number of European markets, including the Netherlands and Poland. The company is committed to continuous improvement and providing a better standard of financial service to its customers. It is now centralising its transactional finance services, improving the quality of administrative IT and recruiting highly skilled financial professionals. "Technological developments and innovation have lead to a continual improvement in Heineken's production process," says Ed Prins at Heineken Nederland. "Breweries around the world are operating more efficiently and effectively when it comes to brewing and packaging process itself. However, it's only in recent years that this same type of innovation has been applied to the finance function." Prins says that Heineken has centralised the operations of 25 business units into one location at the Heineken brewery in Zoeterwoude over the past three years. This has helped to streamline the accounts payable/receivable and general accounting processes. At the same time, financial IT support has also been upgraded. "We're focusing our efforts towards providing a higher level of service to our customers," says Prins. Heineken Nederland has established an improvement office at the financial shared services centre as part of this focus on improvement. A full-time staff is designated to ensuring that systems and process continue to progress and develop. "In addition to an efficiency gain, we have also professionalised all our processes," says Ronald den Elzen, Director Horeca at Heineken Nederland. "That means our customers now have a professional one-stop shop, instead of having Ed Prins, Manager Financial Services, Heineken Nederland PAGE 26

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World of Heineken | 2007 | | pagina 28