1 September 28 September Heineken theme bar in Hong Kong International Airport - Hong Kong Heineken Prizes 2006 - Amsterdam, the Netherlands Heineken's Duty Free and Travel Retail department have announced the construction of a Heineken themed bar in the brand new Sky Plaza terminal at Hong Kong's international airport. With more than 40 million passengers passing through each year, Hong Kong International Airport is the ideal environment for reinforcing the premium image of the Heineken brand. The new themed bar in Hong Kong will feature the latest Heineken innovations, such as draught beer systems and Sub-Zero fridges, and will also offer a range of branded merchandise for sale. The world's newest Heineken bar is scheduled to open on 1 September. The Royal Netherlands Academy of Arts and Sciences (KNAW) has announced this year's laureates for the prestigious Heineken Prizes. The 2006 laureates are: Professor Sir Alec J. Jeffreys, Department of Genetics, University of Leicester, United Kingdom - Dr. H.P. Heineken Prize for Biochemistry and Biophysics Job Koelewijn, The Netherlands - Dr. A.H. Heineken Prize for Art Professor Mary-Claire King, Departments of Medicine and Genome Sciences, University of Washington, United States - Dr. A.H. Heineken Prize for Medicine Professor Joel Mokyr, Department of Economics, Northwestern University, United States - Dr. A.H. Heineken Prize for History Professor Stuart L. Pimm, Nicolas School of Environment and Earth Sciences, United States - Dr. A.H. Heineken Prize for Environmental Sciences Professor John R. Anderson, Department of Psychology, Carnegie Mellon University, United States - Dr. A.H. Heineken Prize for Cognitive Science All laureates will be presented with their prizes at a ceremony in Amsterdam on 28 September.

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World of Heineken | 2006 | | pagina 9