'l WANT MY (GREEN) MTV!
FREDDY HEINEKEN BRIDGE NAMED IN AMSTERDAM
THAILAND AND ALL THAT JAZZ
the fizz
Heineken's popular Caribbean DJ competition, 'Green Synergy', has been
the focus of a monthly documentary series aired on the region's newest
television network, Tempo.
Tempo, a part of Viacom's MTV network, is a station devoted to all
things Caribbean. It showcases vibrant local culture and lifestyle, featuring
in-depth interviews with well-known Caribbean talents, as well as historical
documentaries, music and movie programmes.
Broadcast as part of Tempo's premiere programme line-up was a
documentary series capturing the highlights of the Heineken Green Synergy
regional final held in St. Lucia. The programmes featured DJ performances
and interviews with the Green Synergy competitors, who shared their
insights of the event from both competitive and personal points of view.
The documentaries were aired once a month from December 2005
through to June 2006.
Summer 2006
The bridge crossing the canal in front of the former Heineken Brewery in Amsterdam has
been officially named Freddy Heineken Brug, or the "Freddy Heineken Bridge."
Charlene de Carvalho-Heineken, the daughter of Heineken's most famous Chairman, the late
Alfred H. "Freddy" Heineken, and Jean-Frangois van Boxmeer, the company's CEO, were both
present at the naming ceremony.
Most of Amsterdam's bridges are simply numbered, and the few that do have names
received them when they were first built. Freddy Heineken Bridge is the very first numbered
bridge to have been given a name instead of a number.
With its new historic title, the bridge—formerly known simply as bridge number 84—is set
to become a renowned landmark in the Dutch capital city.
On the first weekend in June, Heineken
kicked off the Asian summer by inviting more
than 65,000 jazz fans to the sunny beaches of
Thailand for the Hua Hin Jazz Festival 2006.
Set against the beautiful backdrop of one
of the country's premier beach resorts, the
Hua Hin Jazz Festival showcased a variety of
world-class jazz performers from Thailand and
around the globe, including the Ben Besiakov
Trio, Ibrahim Electric, Mikkel Nordso Band and
Malene Mortensen.
"Heineken is closely associated with music
in Thailand," says Piya Smutkochorn, Marketing
Manager Heineken, Thai Asia Pacific Brewery.
"Jazz is viewed by Thais as a modern and
contemporary style of music, values we are
eager to link to the Heineken brand."
