I
02-03 The Fizz: catch up with the latest news from the World of Heineken; Jammin
Festival in Italy; the Freddy Heineken Bridge; Thailand's Hua Hin Jazz Festival
04-05 Heineken Music Hall: one of the Netherlands' premier concert venues
celebrates its fifth anniversary in style
06-07 Heineken Happenings: put these important dates in your diary: Amsterjam 2006,
Birra Moretti Trophy; Heineken Green Room Vienna; Heineken Prizes and more
10-17 Beer and the Beach: take a trip with us to the Greek islands and find out what
8 makes beer and the beach such a perfect match
18-19 The Pro File: we talk to one of the world's experts when it comes to brewing
tasting and enjoying beer - Hervé Marziou, Heineken's own biérologue
20-21 The Brand Hall of Fame: come and get acquainted with some of Heineken's
closest cousins as we sample some of the world's greatest beer brands
Harlot .iclui
BuckUt
22-25 Interview: Charlene de Carvalho-Heineken, Chairman of the Heineken Prizes
Foundation, talks about the awards, the science of the mind and the passions of
her father
26-29 Media: the latest Heineken commercials from Australia and the USA; viral
marketing; Heineken's Casino Royale James Bond programme; Social Cocktails
and Annual Report gets award
30-31 Cool Stuff: Xtreme Draught on the seven seas; new Heineken Identity Can;
BeerTender World Cup edition; iCone and DraughtKeg Cool Pack
32-35 Corporate Social Resposibility: Saving energy the Heineken way
36-40 Dubai: the dazzling jewel of the United Arab Emirates, where Western luxury
meets Middle-Eastern traditional values
42-45 St Maarten's Regatta: get ready for some serious sailing as the World of
Heineken cruises to the Caribbean for some fun (and racing) in the sun
46-47 Horeca City: designed to inspire, this unique venue offers a range of
innovative ideas to help hospitality managers serve customers a better beer
48-49 Cosmo Bars - Berlin: with the FIFA World Cup football final all finished, come to
the after-party in Germany's capital and visit these trendy nightclubs and bars
July 2 006. The World of Heineken is published twice a year by Heineken N.V., Group Corporate Relations of Heineken. If you have any suggestions or
comments, please send them by e-mail to the editor. Partial or full reproduction of articles or illustrations is only permitted with the editor's explicit consent.
2006, Heineken International.
Executive Director of Publishing: Kristina Nilsson, k.nilsson@heineken.com, Chief Editor: Sam Coleman, e-mail: chiefeditor@heineken.com, Web Editor: Chris
Bull, c.bull@heineken.com. Photography: Erik Kuck, Getty Images, Hollandse Hoogte, Fotini, Image Bank, ANP and others. Text: Sam Coleman, Chris Bull, Jan
Kroese, Richard Jiirgens and Nellie Werner. Art Direction: Thieme Communicatie Design, Jacob Ophof. Printing: Drukkerij Groen, Leiden.
