BEERTENDER® GOES ORANGE FOR THE 2006 FIFA WORLD CUP STAY COOL! To mark the 2006 FIFA World Cup in Germany, Fleineken has released a special orange edition of BeerTender in The Netherlands to help football fans celebrate the tournamentDutch style. Available only for a limited time, the World Cup edition of BeerTender is decorated orange, the national colour of The Netherlands. The exterior casing is detachable and the special orange tap handle can be swapped with a standard one included within the unit, thus allowing football fans to customise their home draught beer system during the World Cup, and then later return it to normal. A special orange BeerTender accessory pack was also released for sale in the Netherlands, which included an orange tap handle, four Heineken glasses, promotional coasters and the Heineken Hunter's Cap. "With the World Cup edition of BeerTender, we want to provide football fans with the ultimate draught beer experience at home," says Natalie Smailou, Marketing Manager for BeerTender at Heineken. "An exciting World Cup match at home with a group of friends is the ideal moment to share a perfectly tapped draught beer!" Heading to the beach this summer with a Heineken DraughtKeg? Then you'll want to keep your beer ice-cold, and the Heineken Coolpack is the perfect accessory to help you do it. Simply chill the pack in the freezer, slip in your DraughtKeg (or BeerTender keg), and then grab your swimsuit and towel. The Coolpack will keep your beer refreshingly cold for three hours. So, all you'll need to worry about when having some fun in the sun is keeping yourself cool.

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World of Heineken | 2006 | | pagina 32