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HEINEKEN 2005 ANNUAL
REPORT WINS PLATINUM!
Heineken
THE WORLD OF HEINEKEN
With titles like Heineken Sea Breeze, Fly High Fizz and Magic Screwdriver, unique
retro-style signs will be gracing the walls of bars, cafés and retail outlets in 150
countries around the world.
Heineken has set about recapturing the spirit of the golden age of marketing with
the release of ten modern illustrations, used for on-premise signage, T-shirts and
other products, and which reinterpret the classic beer poster designs of the 1950s
and 70s.
The new campaign, called "Social Cocktails", was launched in May this year and is
designed to let consumers know that Heineken can be one ingredient for having the
night of your life.
The Heineken 2005 Annual Report was awarded
first prize the League of American
Communications Professionals LLC (LACP) in the
'consumer consumables, food/beverages'
category. The report has won the platinum award
for excellence in the development of the
organisation's annual report and was also
awarded gold for the best letter to shareholders.
The team that worked on the report has also been
recognised for developing one of the world's top-
100 annual reports of 2005.
The Heineken Annual Report, designed by Addison
Corporate Marketing in London, was rated best in
class, heading category members like Cadbury
Schweppes, Kellogg's and Cola Cola, out of a total
of almost 2000 entries, which made the
competition especially tough.
The LACP is an organisation that encourages
excellence in the practice of communications for
large (listed) corporations, small business, non
profit organisations, educational institutions and
government entities. Christine Kennedy, Managing
Director of LACP, commented: "Heineken N.V.'s
annual report is, overall, superb. This year's entry
earns a total score of 97 out of a maximum of 99
points. The book's overall creativity is superb,
delivering a clear narrative and message about
Heineken, its mission, recent accomplishments
and prospects for the future".
NV
