www.championsplanet.com
20 05
Heineken unveiled its global marketing campaign for its sponsorship of the
UEFA Champions League, the prestigious tournament for European football
clubs, with the launch of www.championsplanet.com. The interactive
channel supports the global campaign—Welcome to Champions Planet—
which invites fans to proactively take part in the spirit of the UEFA
Champions League by bringing them fresh, unexpected experiences and
entertainment. The overall campaign will be launched in over 120 countries
throughout the 2005-2006 season.
In addition to the interactive media site, Fleineken is supporting
Welcome to Champions Planet through a range of activities including TV
and print ads, trade promotions, promotional packaging and PR,
implemented in local Fleineken markets throughout the world. The TV ads
include a thematic advert titled "Square" and a number of sequential break
bumpers entitled "One Big Game" which will bring to life the "Welcome to
Champions Planet" concept.
"Square", directed by Ron Scalpello from the UK, brings together
football stars Gianfranco Zola (Italy) and Romario de Souza Faria (Brazil).
Set in a typical European city square, the storyline brings the emotion of
the UEFA Champions League into everyday life, when four average
Champions League fans end up in an amazing kickabout with the football
legends.
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