MODERN TIMES MODERN BREWERY ...the new brewery will have a production capacity of more than four million hectolitres... NEW BREWERY IN SEVILLE FULLY OPERATIONAL IN 2008 NOVEMBER 2004 On the outskirts of Seville in Spain a brand new brewery will become operational in 2008. Because expansion of the current brewery is not possible Heineken Espana has decided to move out of the one hundred year old brewery premises in the city centre. The new brewery will have a production capacity of more than four million hectolitres, which can easily be expanded. The new brewery will not be a turnkey project. The keg filling lines will be operational in 2006 and the brewery will come fully on stream two years later. Financing the construction of the new brewery is partly possible through sale of the current brewery land, some 17 hectares, in the city centre. Selling the land does not imply that the old brewery will be demolished. The historical buildings in the old brewery will continue to serve as the headquarters of Heineken Espana and will be used as a visitor and cultural centre by the Cruzcampo Foundation. Because of the growing beer market and the company's commitment to improve the quality and efficiency of its processes, Heineken Espana realised that it needed to expand the capacity of the old brewery in the city centre, but knew there were no possibilities for further expansion on that site. After extensive study it was decided that a new brewery just outside of Seville would be the best solution. On 71 hectares of land a modern brewery will be constructed, offering greater efficiency and productivity and lower production costs. The brewery will produce all brands of Heineken Espana, but Cruzcampo will be the main brand. According to Heineken Espana spokesman Julio Cuesta this innovation is a first for the Spanish brewing industry. There was positive response from the Seville community when Heineken Espana presented the news. The fact that the connection between Seville and the century old brewery and Cruzcampo brand will remain intact means a lot to the local community. ARTIST IMPRESSION SEVILLA BREWERY

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World of Heineken | 2004 | | pagina 39