DAVID ON GREEK FERRY
BINTANG ZERO INTRODUCED
HEINEKEN LAUNCHED IN ROMANIA
Heineken Duty Free and Travel Retail in
cooperation with Athenian Brewery success
fully gained a premium position within the
Greek ferry company Superfast Ferries.
The company is the established market
leader in the Adriatic Sea with more than
1500 passengers per day and is the first
international ferry company to use the
David Dispense System (David). David,
launched in 2000, was designed to serve
the on-premise outlets with a modest beer
turnover. The 20-litre keg guarantees the
beer's quality for 21 days and it has a no
cleaning draught system that needs no
maintenance. By installing David on board
of its two newest and fastest vessels, the
ferry company guarantees that its
passengers can enjoy fresh draught beer.
The crew was offered the seminar 'Flow to
serve the perfect beer' and passengers
received the Fleineken Thirst CD when
buying a draught beer. David will be
expanded on the whole Superfast Ferries
fleet travelling on the Baltic and North Sea.
The ferry Superfast XII
SUPERFAST
One of the billboards from the Bintang Zero campaign
Multi Bintang Indonesia launched Bintang
Zero, the first non-alcoholic malt beer ever
introduced in Indonesia. After a market
survey the Indonesian brewer discovered
the growing demand among Indonesian
consumers for beer without alcohol.
Bintang Zero is very similar to the non
alcoholic beers found in other countries.
In creating awareness for Bintang Zero,
Multi Bintang Indonesia has put up giant
billboards on the main roads of Jakarta.
Several television stations will broadcast
a number of commercials and many
promotional activities will be conducted in
several major Indonesian cities to boost
the launch of Bintang Zero.
couples ever organised in Romania, which
will bring together the most promising
talents in Romania. Using sound and
images, this competition will support the
Heineken experience.
A DJ at the Heineken launch event in Romania
Heineken beer will be distributed in
Romania as part of the portfolio of Brau
Union Romania. This season, the beer will
be introduced in bottles (0.51 and 0.331),
cans (0.331) as well as on draught.
The communication campaign, using TV,
print and internet as the main media, will
make use of the international success of
the brand in the Romanian market. The
official launch of Heineken is designed in
the spirit of the brand and will be
combined with the first contest of DJ&.VJ
