KINGWAY LAUNCHED IN HONG KONG
Heineken, Diageo and Namibia Breweries
have announced that their new joint
venture company in South Africa will trade
under the name of Brandhouse. The new
company combines the sales, marketing
and distribution of some premium brands
in South Africa. Brandhouse follows the
acquisition by Diageo and Heineken of an
effective 28.9% stake in Namibia Breweries
Limited which was announced to share
holders in April 2003 and completed in July
2003. Shareholder agreements for the
joint venture were finalised in April 2004.
Brandhouse's Managing Director, Simon
Litherland, says: "South Africa is an
incredibly exciting market for us. We are
excited to be able to offer our customers a
portfolio of brands that will satisfy our
consumers' needs across a broad range of
premium occasions."
The Namibia Brewery
(left to right) Jan Heijmans, VP Controlling
Accounting - KLM, Rik Bart de Jonge, Managing
Director North West Europe - Heineken, Jan Meurer,
EVP Inflight Services - KLM and Erik van der Ven,
Manager Duty Free Travel Retail - Heineken,
at the contract signing
A three year deal between Heineken and
KLM Royal Dutch Airlines was signed last
month and re-affirms their long partner
ship. This means that Heineken will remain
the exclusive beer served on KLM flights at
a time when the airline is enjoying a strong
recovery and the brewery is continuing to
strengthen its position with Heineken as
the world's leading international premium
lager. Managing Director of Heineken
Heineken Hong Kong Ltd. has signed a
distribution contract with Kingway
breweries to take over the distribution of
the Kingway brand in Macao. Last January,
Heineken Asia Pacific Breweries China took
a 21.6% stake in the Chinese beer brewer
Kingway Breweries. Heineken Hong Kong
will take over distribution of the Kingway
brand in the former Portuguese colony
Macao. Gambling is legal in Macao and
since a year mainland Chinese can travel
to Macao without many restrictions.
Although Kingway is still small in Macao,
this deal is a step towards a closer
relationship. Combining Kingway in a
portfolio with Heineken will help both
brands to grow further in this market.
Kingway will focus on the Chinese
segments in the market.
An advertisement for Kingway in Macao
