Brilliant
THE WORLD OF HEINEKEN
'It's all about the atmosphere' and 'the music brings us together'.
Two of the most frequently heard remarks about Thirst,
Heineken's extremely successful dance music event that visited
over thirty-one countries in 2004. A truly global event that
mixes the biggest names in dance music with the best of fresh
local talent.
Ireland, 2002. Cork, the home of Heineken Ireland, is the place to
be for lovers of dance music. Cork has the world-wide premiere of
Thirst: a new concept that is intended to become Heineken's truly
global dance music event. An event where the audience benefits
from a unique mix of the world's best DJs and newly emerging
local talent. The success in Ireland by far exceeded the already
high expectations. Heineken knew instantly that Thirst was about
to become a powerful instrument to reach young adults and
associate the Heineken brand with their dance world.
The prize-winning concept of Thirst is brilliant in its simplicity.
Heineken wants to bring dance fans from all over the world closer
