ids i t a 1 ways at home i 1 1 H 1 E 1 N E K E N BE E R SYSTEMS ME ET THE FAMILY BEERTENDER When it comes to innovative packaging, Heineken has always been at the top of the leader board. By designing beer-dispensing systems for specific markets Heineken is able to deliver a high quality draught beer experience to consumers at any time, on any occasion. The growing family of Beer Systems recently welcomed a new member: BeerTender. Together with David and DraughtKeg, Heineken has developed a unique array of draught systems, set to take the beer market by storm. Time to catch up with the family. Heineken initiated to find an innovative solution to meet growing consumer needs for high-quality experiences at home, which include enjoying a high-quality draught beer. BeerTender enables consumers to do just that. It brings perfectly draught Heineken beer right to the consumers' home. The system was jointly developed with Krups, and consists of a specially developed appliance and an innovative Heineken four-litre returnable beer keg. The system is very easy to use and keeps the compact keg at ideal temperature and pressure, to guarantee fresh draught beer for three weeks after opening. Krups is responsible for the production, marketing and future development of the BeerTender appliance, while Heineken focuses on developing, producing and distributing the kegs. After a successful pilot in Switzerland last year, BeerTender was introduced to the rest of the world, starting in The Netherlands. Other countries will follow in the near future, focusing primarily on markets where draught beer has a quality or premium image. PAGE 8

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World of Heineken | 2004 | | pagina 8