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BEERTENDER
When it comes to innovative packaging, Heineken has always been at the top of the leader
board. By designing beer-dispensing systems for specific markets Heineken is able to
deliver a high quality draught beer experience to consumers at any time, on any occasion.
The growing family of Beer Systems recently welcomed a new member: BeerTender.
Together with David and DraughtKeg, Heineken has developed a unique array of draught
systems, set to take the beer market by storm. Time to catch up with the family.
Heineken initiated to find an innovative solution to meet growing
consumer needs for high-quality experiences at home, which include
enjoying a high-quality draught beer. BeerTender enables consumers
to do just that. It brings perfectly draught Heineken beer right to
the consumers' home. The system was jointly developed with Krups,
and consists of a specially developed appliance and an innovative
Heineken four-litre returnable beer keg. The system is very easy
to use and keeps the compact keg at ideal temperature and
pressure, to guarantee fresh draught beer for three weeks after
opening. Krups is responsible for the production, marketing and
future development of the BeerTender appliance, while Heineken
focuses on developing, producing and distributing the kegs. After
a successful pilot in Switzerland last year, BeerTender was
introduced to the rest of the world, starting in The Netherlands.
Other countries will follow in the near future, focusing primarily
on markets where draught beer has a quality or premium image.
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