Heineken
Preparation
THE WORLD OF HEINEKEN
ATHENS 2004
GRAND SPONSOR
the IOC and received positive and enthusiastic comments from
all members. The Hellas Effie Awards, an institution that aims to
reward effective communication campaigns and represents one
of the highest distinctions worldwide, also recognised Heineken's
top achievement. Heineken was honoured with the Silver Award
at the Effie Hellas 2004 awards, after participating in the new
category of Olympic Sponsorships campaigns. Heineken's
integrated combination of hospitality events, advertising,
promotions, internet, sponsoring and its support of events that
are indirectly linked with the Olympic Games were appreciated
and admired.
Over the past year various sporting events were held in and
around Athens as a rehearsal for the big event in August. Not only
the Organising Committee of Athens 2004 used these events to
test and fine-tune its organisation. Heineken also joined in - at
the triathlon event in October 2003. Heineken hosted around
