CELEBRATE UNITY ...the Games will return home... 999] ☆Heinekeri HEINEKEN GRAND NATIONAL SPONSOR OF THE 2004 OLYMPIC GAMES Recognition ATHENS 2004 GRAND SPONSOR When the Olympic flame is lit in Athens on 13 August 2004, the Games will return to their birthplace and the only truly world wide event can begin. Heineken will join this global sporting event, where the world becomes one. Heinekeri is proud to be the Grand National Sponsor of the ATHENS 2004 Olympic Games, the world's biggest sporting event. The event is big in terms of organisation, big in numbers and big in prestige. This year 10,500 athletes from all over the globe will take part in the ultimate event and strive for the pinnacle of success: the gold medal. In 38 venues a total of 28 different sports will take place. There will be 301 ceremonies in just 16 days. The achievements of the athletes will be watched by 5.5 million spectators in the stadiums and by billions of Olympic fans on television from all over the world. 21,500 members of the media are expected to cover the games. A total of 45,000 volunteers will help to make the ATHENS 2004 Olympic Games a success. The upcoming Olympic Games are extra special because the Games will return to the birthplace of both the ancient and modern Olympic Games. It was in 1896 that the Olympic Games as we now know them took place in Athens for the first time, so the Greeks are excited that the Games are coming back home after so many years. For Heineken this event is also special and much more than a regular sponsoring event, as preparations already started in 2001. That year signalled the official start of the development of a wide variety of Heineken events surrounding the Olympic Games. "Integrated and dynamic" - is how the International Olympic Committee (IOC) described the Heineken Olympic programme. Members of the Heineken Olympic Team presented their plans to PAGE 45

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World of Heineken | 2004 | | pagina 45