GRAMMY'S ON GREEN CARPET
AFFLIGEM, THE BEST ABBEY BEER
VISIT THE HEINEKEN
ONLINE
EXPERIENCE
Heineken has a close connection with
music. The three-year sponsorship deal
with the Grammy Awards underlines the
music focus and strategy of Heineken in
the USA, utilizing the event as the
centrepiece of its overall music platform.
The debut of several new 'music inspired'
commercials during the 2004 Grammy's
telecast was a major focus for Heineken.
The traditional red carpet was transformed
into green and reinforced the relationship
with music and the Grammy event further.
As a result of this initiative, Heineken
made a special donation to the Grammy
Foundation, a charitable organisation.
Heineken, 'Official Beer' at the awards
celebration and after party, launched a
comprehensive marketing campaign
surrounding the Grammy Awards, featuring
print and radio ads and consumer
sweepstakes.
R&B superstar Beyoncé Knowles won five
Grammy Awards
Belgian brewery Affligem was awarded a Every c
second consecutive gold medal in the highly
World Beer Cup in San Diego, California. three t
The prestigious World Beer Cup has by awa
awarded Affligem Brewery for Best Belgian medal.
Abbey Style Beer category Tripel. In 1996
Affligem got its first gold medal as World
Champion Abbey Ale in the same
competition. The World Beer Cup was the
first competition of its kind and is the most
prominent in the world. It is therefore also
called 'the Olympics of Beer Competitions'. Affligem
Every other year a professional panel with
highly qualified members chooses the top
three beers in over eighty style categories
by awarding a gold, silver and bronze
Affligem is a high quality beer, brewed in a traditional way
Consumers from all over the world can start an
interactive journey through the Heineken Experience
Heineken Experience, the popular tourist
attraction in Amsterdam, is developing at
a quick pace. According to the Amsterdam
Tourist Board Heineken Experience is one
of the most popular attractions in
Amsterdam, taking 5th place overall in
their listing of Amsterdam's hottest tourist
attractions.
In their Visitors Top 20 the Heineken
Experience moved up to 8th place. People
can now visit the Heineken Experience
online as well, as the brand new website,
www.heinekenexperience.com gives
visitors a virtual tour. The new website,
which will be developed even further
throughout the year, is all about giving
people a chance to see and feel the
Heineken Experience online.
