m
QJ
I
f fwjjl
Vi
1101IT£ Bit 3 new colour has been added...
...Karl Büche, the new Member of the Heineken Executive Board,
has an impressive track record of more than thirty years in the
beer business... 2
s- A]
aZ' 2
fifeG.
Heineken has always been leading when it comes to innovative
packaging. Take a closer look at the latest innovations...
...Heineken Ireland was able to boost its market share in
a declining beer market. Read more about this remarkable
country...
ft! i 1
m ...Australia has a new beer-market player with the joint venture
between Heineken and Lion Nathan: Heineken Lion Australia...
&V-4Smy\4f:
...this year marks the 10th anniversary of Amstel as sponsor of
the UEFA Champions League. At the final, Amstel celebrated the ft t*4V
r
ft
occasion in style
K
VtY n I* It
...the Heineken label has evolved over the years. This time,
...Hans Schutt observes basic rules when preparing to dispense
a beer. It starts with the glass that you use...
4r-
n>^
...Heineken is proud to be the Grand National Sponsor of the
2004 Olympic Games. Preparations are in full swing...
...the Caribbean is known for its beautiful beaches. Heineken is
the perfect thirst-quencher on a sunny day...
I ,r 10 ...Heineken's joint venture with Diageo and Namibia Breweries is
j 2 set to boost the position of the Heineken brand in South Africa...
o
UÜ
LU
JUNE 2004 The World of Heineken is published twice a year by the Corporate Communication Department of Heineken International. If you have any
suggestions or comments, please send them by e-mail to the editor. Partial or full reproduction of articles or illustrations is only permitted with the
editor's explicit consent. 2003, Heineken International.
Editor Karin Heere, e-mail: a.c.heere@heineken.com Translations Alan Hemingway, Ridderkerk Photography Hendrik Jan Smit, the Beeldredaktie/
Hein van den Heuvel and others Copy Jan Kroese, e-mail: kroesetekst@planet.nl Art Direction Ctrl+N, Amsterdam, e-mail: harrie@ctrl-n.nl Lithography/
Printing: De Volharding, Amsterdam (print run 14,500 copies)
