the design is simple but effective DAVID While BeerTender and the DraughtKeg are developed to bring a high-quality draught beer experience to consumers, the David Dispense System was designed to serve a completely different market segment: on-premise outlets with a modest beer turnover. David is the veteran within the Beer System family, as it was launched back in 2000. But that doesn't mean that David is old fashioned. On the contrary; since it's initial launch David has proven that it successfully fills a gap in the beer market, travelling all over the world. In many outlets, beer consumption has increased since David was introduced. David's design is based on a simple but effective principle: the beer in the 20-litre keg is cooled on its entire journey from the brewery to the customer's draught system. After delivery, the owner of the outlet is able to install the keg within a matter of seconds, thanks to an ingenious guide system. When the keg is empty, the on-premise owner can remove the keg, together with the beer pipe. Then the whole assembly can be sent back to the brewery, making the system maintenance-free. Right from the start everybody was enthusiastic about David and that enthusiasm has only increased throughout the years. PAGE 12

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World of Heineken | 2004 | | pagina 12