REASON FOR O P T I I S HALF-YEAR RESULTS Increased turnover ANTHONY RUYS 1*1 Over the first six months of 2003 Heineken achieved a net profit of 400 million. Compared to the first half of 2002, the volume of sales increased by 9% to 45.3 million hectolitres. The Heineken brand also showed good growth, with sales up by 3%. Chairman of the Executive Board Anthony Ruys is optimistic: "Heineken is developing well. World-wide we have been able to strengthen our company's position." Profit climbed by 21% compared to the first half of 2002. This increase is flattered, since it is due in particular to the sale of the interest in Quilmes, the Argentinian brewery group. If this exceptional income item of 71 million is excluded, the net profit amounts to 334 million, an increase of 1% on the first six months of 2002. Autonomous profit is the best way to measure the increase in profitability, and it showed a growth of 6%. Autonomous growth is what the company really achieves and it has increased thanks to higher beer sales, better selling prices, mix improvements and lower costs. Thanks to an improved sales mix, higher selling prices and higher beer sales, autonomous turnover was up by 5% in the first half of 2003. The consolidation of new interests, such as Al Ahram in Egypt, CCU in Chile and Karlsberg in Germany, also brought a growth of 5% in turnover. Against this, lower exchange rates had an adverse impact. The figures show that during the first six months of this year there was a marked increase in sales in Nigeria, Spain, Russia, Poland and Italy. In France, Greece, the United States, Indonesia and The Netherlands sales decreased. Sales of the Heineken brand rose, despite the adverse economic climate. World-wide, sales increased during the first six months by 3% to 8.9 million hecto litres. The popularity of Heineken Beer grew in Italy, Spain and Poland in particular. Sales of Amstel remained stable at 5.1 million hectolitres, because consumers in Spain, Cameroun and South Africa brought an increase in sales but Amstel sales in Greece and France decreased. PAGE 3

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World of Heineken | 2003 | | pagina 3