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KaiserjI ftRALLINIOiV
JULY 2003
The management of the new Brau Union, which will serve as the
umbrella organisation for all Heineken activities in Central Europe,
will consist of three Heineken directors and three from BBAG.
Besides, a proposal will made to Heineken shareholders to appoint
BBAG's CEO Karl Büche as a Member of the Heineken Executive
Board. He is exited about the nomination and explains: "Of course
I am honoured, and I will do anything that is in my power to
contribute my knowledge. I am definitely going to learn Dutch,
because I think it is very important to understand at least a little bit
of the native language of The Netherlands. The German and Dutch
languages are a little similar, so that puts me in a hopeful mood."
that holds 68.7% of the BBAG shares. In principle Heineken intends
to acquire all the shares, but in any event at least 75% of them.
Heineken has made an offer of 769 million euro for one hundred
per cent of the shares. Once the offer for the GeBAG shares has
been successfully completed, it will be followed by an offer for
the remaining shares in BBAG and in its subsidiary Brau Union AG,
which are both traded on the Vienna stock exchange.
The set-up of the new Brau Union is expected to be completed by
mid-2004. The new Heineken Operating Company will be head
quartered in Vienna and, with its combined sales of 26 million
hectolitres, it will be the biggest unit within the Heineken Group.
f
Heineken has made an offer for the shares in GeBAG, the company
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