A PERFECT BEER
THANKS TO CD-ROM
Visiting markets, advising Heineken reps and bar staff on how to
serve a beer and on how to use dispenser installations; these are
key elements in my work. Since recently I've always made sure
that when I pack my bags for my travels I also take along some
copies of the new CD-Rom: 'Serving Perfect Beer, all you need to
know'. This CD-Rom is specifically intended for Heineken sales
reps and their on premise customers and it contains a wealth of
information about beer, the brewing process, dispenser units
and how to serve a perfect glass of beer.
If you want to take in all the information straight away, it will take
you quite some time. The information that we've placed on the
CD-Rom runs for a total of more than four hours. Animated
sequences, short films and a voice-over professionally guide the
viewer through a broad range of subjects. Obviously, we talk about
the history of beer, the raw materials, the brewing process and
the Heineken quality standards. But the CD-Rom also contains
highly practical information about how to change a keg or a C02
cylinder, plus all you need to know about cleaning and maintaining
the dispenser unit and, most importantly, how you can serve a
perfect glass of beer.
The CD-Rom was developed by the Draught Beer Competence
Centre in cooperation with Corporate Marketing. It was commis
sioned by the Heineken University, an internal training organisation,
and it fulfils one of my long-cherished wishes. We have now
bundled together all the information you could ever need to know
about this important subject. In view of the many requests for
information that I've received in recent years, this CD-Rom has
really hit the bull's eye. And that view is also shared by Heineken
representatives and their customers: 'Serving Perfect Beer' has
been greeted with enthusiasm on all sides. In the end our
consumers are the ones who will benefit most from this CD-Rom,
as they will be served a Perfect Beer. And that, after all, is the
ultimate aim that we are all seeking to achieve.
