HR PROCESS IMPROVEMENT
VELOTAXI
The mapping of Human Resources business
processes across European and USA
Operating Companies was successfully
completed last year. One of the results is
the budget approval of the Common
Systems Steering Committee to start the
development of a common HR system for
worldwide implementation. This system,
based on SAP HR, will be first implemented
in Spain because of their extensive
experience with SAP HR and the application
of HR technology. To synchronise systems
development with Corporate HR processes
and Next Level priorities, the development
of a global HR technology vision has started
as well. To create quick wins, workshops
are being organised to exchange best
practices between Operating Companies
and to learn from each other.
Participants of a workshop
The Bulgarian Zagorka Football Can World
Cup campaign has won the 'Rexam
CanPaign' Award. This award was intro
duced in 1996 and is given yearly for the
best promotional campaign for canned
beverage products in Europe. The partici
pants faced strong competition from
twenty-four entries from thirteen countries
in Europe. The unique 568 ml Zagorka
football can packaging, designed especially
for the World Football Cup, was launched
in April 2002 in Bulgaria. The 568 ml Zagorka
football can was the first packaging of
this type in the market. The campaign
was chosen by the jury because of its
'unusually very well developed and exe
cuted campaign package consisting of a
wide range of attractive and original units
with a very consistent can focus'.
The 568 ml Zagorka football can
the CEO forum of the Third World Water
Forum in Kyoto in March 2003 and then
also enjoyed a ride the 'Velotaxi'.
Thony Ruys and the Japanese 'Velotaxi'
Wmmmemm iu
Heineken Japan is sponsoring the 'Velotaxi*.
Since September 2002, this modern bicycle-
taxi has enlarged the Japanese public
transport in Tokyo and Kyoto. The light
weight 'Velotaxi' is in line with Heineken's
pursuit for a better environment. By
advertising on these 'Velotaxis' Heineken
Japan is getting media attention and PR
coverage. It operates in the nightlife districts
and takes customers to Heineken bars and
restaurants. Heineken's Executive Board
Chairman Thony Ruys was a participant in
