RESPONSIBLE CONSUMPTION
MUSIC INITIATIVE BRINGS POETRY
FIRST TRADING IN HOLDING OPTIONS
Heineken USA, Training in Intervention
Procedures (TIPS) and Pace University
recently announced a partnership designed
to combat underage drinking and
irresponsible use of alcohol. Heineken USA
donated $10,000 to initiate the TIPS
training programme for members of Pace
University. "Initiating innovative methods
to prevent underage drinking and to
curtail irresponsible use of alcohol has
always been a goal of Heineken USA, and
we are pleased to help bring the TIPS
programme to Pace," explains Dan Tearno,
Heineken USA Vice President Corporate
Affairs. Heineken USA developed this
partnership as part of its responsible
consumption programme.
from left to right: Jamie Lucas (Heineken USA),
Cynthia Rubino (Pace University), Joseph O'Donnell
(Pace University), Suzanne Cosgrove (TIPS),
Anthony Chiarlitti (Chief of Police) and Dan Tearno
(Heineken USA)
The Heineken Music Initiative (THMI) is a
non-profit organisation, dedicated to
supporting music education in urban
communities across the USA. THMI will
begin airing a special radio commercial
featuring Def Jam Records first spoken-
word artist, Black Ice. The commercial
focused on the importance of expression
and began airing during the Black History
Month. Black will perform a self written
poem entitled "Be Myself" in the
commercial. In addition to raising funds
for music education organizations,
The Heineken Music Initiative also offers
grants for emerging R&B singer/song
writers. For more information about the
programmes offered through The Heineken
Music Initiative, please visit
www.heinekenmusicinitiative.com.
The Def jam Records artist, Black Ice
The first transactions in options on shares
in Heineken Holding took place on the
Euronext exchange. Heineken Holding
options are being traded alongside the
existing options on shares in Heineken N.V.
The options are introduced to offer share
holders greater choice and additional
options for anticipating stock price
developments of Heineken and Heineken
Holding shares. With an average daily
volume of more than 100,000 shares,
Heineken Holding is one of the most
traded shares in the 'other funds' category
on the Euronext Amsterdam exchange.
Heineken N.V. is one of the market's most
active shares and is listed on the AEX
index in Amsterdam.
Maarten Das (left), Chairman of the Management
Board of Heineken Holding N.V. and
Charlene de Carvalho-Heineken (centre), Delegated
Member of the Management Board of Heineken
Holding N.V., raise a glass of Heineken with
Alan van Griethuysen (right), Executive Director
Euronext.liffe Derivative Markets
Euronext.liffe
verwelkomt opties op
Heineken Holding N.V
