MAJOR PARTNERSHIP WITH WARNER
BROS. PICTURES
ST. LUCIA JAZZ FESTIVAL
HEINEKEN SPONSORS ICE HOTEL
Heineken USA announced a major partner
ship with Warner Bros. Pictures surroun
ding the release of the highly anticipated
film The Matrix Reloaded. The second
instalment in The Matrix trilogy, The Matrix
Reloaded, started in theatres nationwide
on May 15th, 2003. The action thriller
The Matrix won four Academy Awards and
accumulated over $475 million in worldwide
box office. Heineken and Warner Bros
teamed up for an integrated marketing
programme, including television adver
tising, online extensions, on-premise
materials and specially designed promotion
materials. Heineken has been associated
with many top-grossing motion pictures
over the last years, and 2003 is destined
to be the year of The Matrix.
Heineken teamed up
with Warner Bros. Pictures for The Matrix Reloaded
This year, Heineken is the official sponsor
of the St. Lucia Jazz Festival for the 11th
time. Over the last years, Heineken has
become such an important part of the
festival that the words 'Jazz Festival'
immediately create the image of Heineken.
The whole island of St. Lucia will be
covered in Heineken green and many
beers will quench people's thirst during
the live performances of the artists. Once
again, the festival will bring phenomenal
jazz talents from around the world.
Not only jazz music will heard, but also
multiple shows of new age jazz, fusion,
rhythm and reggae, Latin and salsa. The
headline acts for this year's will be Earth,
Wind and Fire and Boyz to Men.
St. Lucia will be covered in Heineken green
The Ice Hotel in Quebec City, Canada ended temperatures to enjoy an evening in the
its third season last March, with a ten percent N'ice Club, where Heineken beer was served
increase in visits over the previous season. exclusively.
More than 60,000 visitors from all over the
word came to discover this icy architectural
oeuvre d'art. Among these visitors, twenty
winners of the promotional contest held by
Heineken and the Quebec Saint-Hubert
Rotisserie Restaurants spent a magical night
and another hundred winners had free
passes for visits and tours. Over the
season, visitors braved the cold 'outside'
Ice-cold Heineken beer in Canada
