HEINEKEN USA INTO BASKETBALL
AMSTEL LIGHT GEARS UP FOR A
FUN SUMMER
HEINEKEN IRELAND GROWING FAST
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Former Chicago Bulls star Craig Hodges
recently teamed up with Heineken USA and
Chicago Cares, to host the Heineken Hoops
3-on-3 Basketball Challenge in Chicago, IL.
All proceeds from the event went to
Chicago Cares, a non-profit organisation
that is responsible for a variety of volun
teer programmes in the Chicago metro
area. Dan Tearno, Vice President Corporate
Affairs at Heineken USA, explains: "Chicago
Cares has been instrumental in supporting
the local community - and we're excited to
partner with them on this programme.
This partnership reinforces Heineken's
ongoing commitment and dedication to
urban communities nationwide."
From left to right Leah Bruhn, Heineken USA
Regional Marketing Manager, Craig Hodges and
Bob Keeney, Heineken USA Director Central Region,
sharing a Heineken beer
Amstel light, the largest selling imported
light beer in the USA, has announced that
the Amstel Light Beach Patrol will hit the
shores from San Diego to The Hamptons
with a variety of giveaways and surprises
for consumers to enjoy the summer.
A team of young men and women with
plenty of Amstel Light in hand, will spread
the excitement of summer by taking digital
photo's of consumers -that will be
developed and distributed on site- and
offering many giveaways such as t-shirts,
towels and visors. Yuri Schwalbe, Amstel
Light's Marketing Director, at Heineken USA,
explains: "This summer, I am confident
that the hottest parties will be hosted by
the Amstel Light Beach Patrol."
Heineken Ireland is recognised as Ireland's
fastest growing brewery and the only
brewery in the country experiencing growth
over the past ten years. The company has
a small but impressive product portfolio
that includes Heineken, Murphy's Irish Stout,
Amstel and Coors Light. For the first time
in the history of the brewery, in 2001 it
exceeded the one million his sales mark in
Ireland and has also increased its market
share from 17.6 to 18.2%. "Heineken
Ireland is proud to report that it has
achieved year on year growth over the
past decade, in a market place that has
become increasingly competitive,"
commented Padraic Liston, Managing
Director at Heineken Ireland.
Murphy's popular beer:
Irish Red
