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particularly exciting for Heineken Australia," explains Marie
Peters, Marketing Manager in Heineken Australia. "The sponsor
ship is a core component of our 2003 marketing strategy,
significantly contributing to our brand building program here in
Australia."
Vernon Pugh QC, Chairman of Rugby World Cup Limited and of the
International Rugby Board, explains: "Heineken's commitment to
rugby globally embraces many strands and levels of the game.
I am therefore delighted to welcome them as a Worldwide
Partner for what I am certain will be a spectacular Rugby World
Cup in 2003 and for what is, without question, one of the world's
greatest sporting occasions."
The partnership follows Heineken's involvement in the 1995
Rugby World Cup and principal sponsorships of the Heineken Cup
and the Heineken Kinsale Sevens. In addition to the 2001 Rugby
World Cup Sevens in Argentina and the 2001 Shanghai Sevens,
Heineken has continuing partnerships with sevens tournaments in
Amsterdam, Dubai, Hong Kong, Japan and Singapore.
Heineken's partnership in the Rugby World Cup in 2003 is certain
to bring a unique atmosphere to the tournament, a true
celebration of the world's best rugby.
