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Heineken
World
wide
bring more
enjoyment to
Heineken rugby fans
around the world
THE WORLD OF HEINEKEN
Heineken and the International Rugby Board, recently
announced that Heineken will be a worldwide partner to the
Rugby World Cup in 2003. The announcement was made at a
star-studded launch held in Australia in May. The tournament
which is the 3rd largest sporting event in the world and the
world's premier Rugby event, will be hosted in Australia in
October and November next year.
"It's good to be back," says Lizzy Younghusband, Heineken's
International Sponsorship Manager. "This partnership follows on
from our successful involvement in the 1995 Rugby World Cup
and our partnership with the rugby world to date. We are very
excited to be involved in the Rugby World Cup 2003, as it is the
pinnacle of the sport! Heineken, the world's most international
beer enjoyed in more than 170 countries, is the perfect partner
for rugby's global tournament, the Rugby World Cup. In terms of
reach, more than 31% of Heineken global volume is covered in
the eight core rugby playing nations. By being a Worldwide
Partner to the Rugby World Cup 2003, we hope to further build
on our association with the sport and bring more enjoyment to
Heineken rugby fans around the world."
"Our global partnership with next year's Rugby World Cup is
