as owner of a block of shares
like this, it's incumbent on me to
hand it on to future generations,
it's not mine to fritter away
Continuity guaranteed
1 9 2 3 - 2 O O 2
After his retirement as Chairman of the Executive Board in 1989,
Alfred Heineken continued to hold management positions until his
death, firstly as Chairman and Delegate Member of the
Supervisory Board, and then from 1995 until his death on
3 January 2002, as Chairman and Delegate Member of the
Management Board of Heineken Holding. The brewery was like a
child which required his constant care and attention.
Alfred Heineken was driven by the need to ensure the continuity
of the brewery, guaranteed by the family's involvement. He had a
strong sense of history and thought in terms of generations:
"As owner of a block of shares like this, it's incumbent on me
to hand it on to future generations. It's not mine to fritter away,"
he wrote in a letter to his father about the shareholding he had
acquired. Alfred Heineken achieved his dream. He created the
conditions needed for his majority interest to be passed on to
future Heineken generations and safeguard the continuity of the
business.
