C H
OCTOBER
BEER FESTIVAL
I
THE FESTIVAL IS FULL OF TRADITION
In October 2001, the world-famous "Oktoberfest" in
Munich, Germany, was organised for the 168th time.
It originates from 1810, when wedding festivities
for a German prince were celebrated extensively.
Nowadays, the October Beer Festival is the world's
biggest international festival. It attracts more than
six million visitors from all over the world.
Germany is the largest beer market in Europe and is
strategically situated in the heart of Europe. Munich,
the capital of the German state of Bavaria, has
hosted this event for as long as it has existed. Each
year more than six million litres beer are consumed
and more than 200,000 pork sausages are eaten at
the October Beer Festival. This exuberant event
takes place in huge party tents that are built by the
Munich breweries and can accommodate several
thousand people at a time. The Festival is full of
tradition and the centuries old Bavarian beer culture
is the centre of all excitement. Speciality brews like
Flacker-Pschorr and Paulaner Oktoberfest beer and
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Paulaner Weiss beer are considered beers of
paramount importance.
Only brewers whose beers are
brewed in Munich are allowed
to serve their beers at the
festival
More than six million litres beer
eaten
Only brewers whose beers are brewed in Munich are
allowed to serve their beers at the festival. With its
Paulaner and Flacker-Pschorr brands, the
Schörghuber Corporate Group, Fleineken's partner in are consumed and more than
Germany, is the leading supplier at the Oktoberfest. 200,000 pork sausages are
In six of the thirteen huge party tents, copious
amounts of Paulaner and Flacker-Pschorr beer are
served. During the Festival, Paulaner Brewery Group
achieves a sales volume of more than 28,050 hi of
beer, which makes it market leader at the Beer
Festival with a market share of 43.8 per cent.
Besides these popular and traditional festival beers,
Paulaner Weiss beer has also gained in popularity
recently. In 2000, the sales volume of this leading
Bavarian white beer at the Oktoberfest increased by
more than 17 per cent. The beer has a milky look (as
a result of the yeast it contains), a tangy aroma and
a very smooth taste.
