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Heineken
OLYMPIC GAMES
Heineken's Operating Company Athenian Brewery is proud to be Grand Sponsor with
Heineken beer at the next summer Olympics in Greece in 2004. After all, Greece is the birthplace
of the Olympic Games.
AMSTEL
Amstel stands for Friendship, Fun and Freedom. Three friends, who play star roles in an extremely
successful advertising campaign for Amstel in The Netherlands, emphasise these important values.
Read all about Amstel's decision to roll out this campaign to other countries as well.
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HEINEKEN ESPANA
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Fleineken's Operating Company Fleineken Espana is the result of the merger between El Aguila
and Cruzcampo in February 2000. This sixteen-page feature story on Spain's biggest brewery group
shows that Spain is much more than tourism, oranges and bullfights.
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HEINEKEN USA
Distribution sounds simple enough, but it can become very complex indeed. Nowadays, a new
concept has been developed for moving Fleineken beer from The Netherlands to the United States
to keep feeding a growing market for the brands in America.
HEINEKEN SWITZERLAND
Fleineken Switzerland has implemented the new Fleineken worldwide Visual Identity as one of the
first Operating Companies. Fleineken Switzerland celebrated the launch of the new Visual Identity
in a very special way.
OCTOBER 2001 The World of Heineken is published by Heineken International twice a year. If you have any suggestions or comments, please send them to:
Heineken International, Corporate Communication Department, P.O. Box 28, 1000 AA Amsterdam, The Netherlands.
Production Editor Karin Heere (e-mail: a.c.heere@heineken.com) Translations Alan Hemingway Photography Hendrik Jan Smit and others Art direction Bert Tressel
Lithography Printing De Volharding, Amsterdam Print run 17,000 copies. Partial or full reproduction of articles or illustrations in this publication is only permitted
with the publisher's explicit concent. 2001 Heineken International.
