JUNE 2 O O 1 In 1993, Heineken took its first steps in the German beer market, when it started exporting Heineken Beer to that country. This year, Heineken set up a joint venture together with Bayerische BrauHolding AG (BBH). The outcome: Heineken now holds a minority shareholding in two German brewery groups, and will also handle the worldwide exports of the white beer, Paulaner Weiss. BBH is part of the Schörghuber Corporate Group. The new joint venture, which operates under the name BrauHolding International AG, is 49.9% Heineken owned, whilst the remaining 50.1% will continue to be held by BBH (the Schörghuber Corporate Group). The BrauHolding International joint venture holds 50% of the Paulaner Brauerei, over 62% of the Kulmbacher Brauerei and 50% of the shares in IRSA, a joint venture that has a shareholding of more than 61% in the Chilean brewing group CCU. Paulaner, based in the German state of Bavaria, has annual sales of 2.8 million hectolitres, making it one of the leading breweries in the fragmented German beer market. Its most successful brand is the white beer Paulaner Weiss. According to Heineken Chairman Karei Vuursteen, this special beer in particular is of great importance for Heineken. "Paulaner is one of the most important Schörghuber brands and is justly considered to be the pride of Bavaria. Paulaner complements the international special beers portfolio marketed by our export organisation." The agreement with BBH gives Heineken an indirect stake in CCU, the market leader in the beer market in Chile. Heineken also has a 15% interest in Quilmes. "The shareholder structure and say in CCU remains unchanged. We are open to closer collaboration in the interests of the further development of CCU," stated Mr Vuursteen during the presentation of the annual results in March 2001. 49.9% IN NEW JOINT VENTURE

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World of Heineken | 2001 | | pagina 9