Heineken Heineken heineken france "grand prix" for L'esprit bière par L'esprit bière par ff heineken sponsors environmental project platform on packaging: vision and beyond Heineken is the main sponsor of an environ mental project in Spain's Canary Islands, involving a system for the collection, transport and recycling of beverage cans. Because of the limited space on the islands and since urbanisation and tourism are seen as a threat to the natural environment, this project is a welcome contribution to the solution of the waste problem in the Canaries. This year three hundred containers will be placed on the Islands, another two hundred will follow next year. Expectations are that one million beverage cans will be collected per month, which means that ultimately 100,000 kg of aluminium will be recycled each year. A Heineken can-collector container On April 2nd, 2001, the French Association for the Press Magazine's Promotion awarded Heineken France the prize for the best marketing campaign 2000 in the category alcoholic beverages. Marketing Director Pascal Gilet received this prestigious prize that was seen as a recognition of the cre ative quality of the campaign and the effec tiveness of the dynamics of the brand. The campaign, launched in May 2000, was pub lished in Press Magazine and on billboards. Over thirty managers from seventeen different operational units attended the Platform on Packaging on April 20th, 2001, in Amsterdam. The framework for this meeting formed 'A Vision 2010 on Packaging'. Packaging projects were illustrated by means of a Poster Session and during four OpCo plenary case presentations. In the afternoon participants elaborated on the packaging innovation processes during interactive workshops and presentations. During an informal session Mr Ruys, Vice-President of the Heineken Executive Board, presented his ideas and gave participants the opportunity to ask questions about packaging ideas and priorities. The second Platform meeting is planned for October 26th, 2001. A Workshop at the Platform on Packaging, in the middle Tom Pozorski, Packaging Technologist at the Zywiec Group

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World of Heineken | 2001 | | pagina 29