CELEBRATION OF
ST. PATRICK'S DAY
AROUND THE WORLD
Murphy's present at 9,000
parties in 30 countries
St. Patrick's Day
- the national feast day of
Ireland - is celebrated
around the world every year
on March 17th.
500,000 people each year. 'e-commerce' for the Murphy brand
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This year, St. Patrick's Day partygoers
The day is a celebration Of celebrated the day with another of
Ireland's great traditions - Murphy's
Ireland and Irishness and is Irish Stout, Murphy's Irish Red Beer
and Murphy's Irish Amber,
traditionally marked by The Murphy's brand was success
fully at the centre of over 9,000
St. Patrick's Day parades all parties in 30 countries around the
world. Over 100,000 participants
Over Ireland and as far were invited to become an honorary
member of the Murphy's family for
away as San Francisco and the day, as well as lifting a glass of
Murphy's to celebrate the occasion.
Sydney. The New York Pictured are some of the Murphy's
partygoers from around the globe,
parade Is the second biggest st. Patrick's Day 1999 also saw
the launch of www.murphys.com -
SUCh event in the world the official website of Murphy's Irish
Beers. The site also kicked off with a
after the carnival in Rio, very relevant theme - making both
2 St. Patrick's Day merchandise and
and is attended by over screensavers available to all visitors.
This first step into the area of
z proved very successful, with high
I demand for not only the dedicated
3 festival material, but also for the
3 complete range of Murphy's acces-
sories available to be purchased over
B the web.
Israel Bulgaria
Holland
Portugal
Czech
Republic
