Innovation and savings drive new developments The strangest things can happen. One moment you're still Area Export Manager based on the Canary Islands, the next you're tackling the question of how know- how and cash can best be deployed to benefit the draught beer segment within Heineken. And yet for the man in question, Huub Maas, the change in role is not as strange as it seems. As a man trained in the commercial side of the business, he knows exactly what makes the draught beer world tick. Since 1 January this year Huub Maas, together with three colleagues including Hans Schutt (see previous page) has formed the management team of the new Heineken Draught Beer Competence Centre. DRAUGHT BEER OPERATIONS ST UNTAPPED OPPORTUNITIES S 28 Draught beer is big business in the global beer market. Not only for breweries but definitely also for sup pliers of dispenser systems and cool ing equipment. The men in charge of the Draught Beer Competence Centre do not yet know exactly how big that business is. And there are also other gaps in the information available to them. In the brewing industry, oddly enough, concepts like improved effi ciencies and cost reductions have not yet penetrated through to the draught beer sector. Even though they could deliver many benefits. Technologist Feo Martens, who has worked for Heineken for 19 years, conducted a study in Heineken

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World of Heineken | 1999 | | pagina 28