Things are going well with the Irish
pubs. In Bulgaria, Belgium, Bahrain
and Kazakhstan Murphy's pubs have
already been opened or will be
opening their doors shortly. "You
could say that Export served as a
precursor for the Murphy's Pubs of
Ireland concept. More and more
export markets are beginning to get
enthusiastic about Murphy's." This,
feels Mr Friederich, is not surprising,
especially now that the Pubs of
Ireland concept has been introduced.
"The bar owner designs the pub
the world. In recent years a great
many Irish pubs have opened their
doors in the most exotic locations all
over the globe. Aren't there too
many of them? "Everyone is looking
for a theme outlet. I look upon the
Irish pub as the most sustainable
and most credible concept. Ten years
from now, perhaps the number of
Irish pubs will have dropped slightly.
But the good pubs, the strong
ones will survive and become an
institution."
Hubert Friederich is all optimistic
From left to right Dan Leahy,
David Forde and Hubert Friederich.
together with Murphy's. Each pub
has an atmosphere all of its own, since
the architect - taking into account,
say, the size of the rooms and the
available budget - always devises
some-thing new. The Murphy's Pubs
of Ireland have something distinctive,
are designed to a high standard of
quality and therefore have some
thing unique to offer."
According to Mr Friederich, Murphy's
Pubs of Ireland is crucial in building a
strong and credible position in new
markets and is thus the key to
the longer-term success of Murphy's
throughout the world. "It gives us an
enormous chance to showcase the
brand and it also provides us with an
opportunity to offer better service
than our competitors. And don't
forget the image spin-off that such a
pub creates when compared to other
bars."
The concept of the Irish pub is
steadily spreading and catching on in
when he talks about the future of
Murphy's. In the years ahead he can
see a number of markets that are
about to break through. "We are
busy making preparations for laun
ching the Murphy's Pubs of Ireland
on the Canary Islands. Every year
some 2.5 million Anglo-Saxons go to
the Canary Islands on holiday. And
those are of course a very interesting
group if you want to begin an Irish
pub." Mr Friederich also sees
possibilities in Australia, the Gulf
emirates such as Bahrain and
Dubai, Scandinavian countries like
Norway and (especially) Sweden.
Apart from the countries mentioned,
Mr Friederich is also casting a side
long glance at Poland, Portugal and
