The Murphy's Pubs of
Ireland concept was
launched last November
in Antwerp, Belgium.
The concept offers
entrepreneurs who are
interested in opening a
quality Murphy's Irish pub a
complete turn key solution -
from when the site for the
outlet is sourced through to
when the doors are opened
- complete with Irish staff,
Irish music, an Irish
atmosphere and, of course,
Murphy's Irish Stout and
Murphy's Irish Red Beer.
NURPHY
PUBS OF
HELPS BAR OWNERS
IRELAND CONCEPT
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x
ac.
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"This is a genuine concept. It fits the
brand perfectly and reinforces the
Murphy's proposition. We emphasise
the Irish heritage of the brand and
combine it with the typical elements
from Ireland - friendliness, a warm
atmosphere and sociability. The Irish
Pub therefore presents an excellent
opportunity to build our brand",
explains Dan Leahy, member of the
Murphy Brand Team in Corporate
Marketing. The Murphy's Pubs of
Ireland concept is the result of an
alliance between three companies -
Murphy Brewery Ltd., Heineken, and
The Specialist Joinery Group -
Ireland's finest pub design manufac
turer.
SKETCHES
The procedure for an investor to
open a Murphy's Pub of Ireland is
both simple and effective. The investor
contacts the local Heineken operating
