HEINEKEN PRIZES PRESENTED BEERI IHANDLING Hans Schutt, Product Quality Consultant Heineken Export Hans schutt, Heineken's eer treatment expert, tells about his experiences 'in the field'in each edition of The World of Heineken. Part 6 Something that happens to me very regularly whilst travelling on business and visiting a bar is that I'm served a glass of Heineken which is so cold that the glass is nearly frosted over on the out side. Mostly, this happens in countries which enjoy abun dant sunshine. Personally I definitely do not appreciate ice-cold beer. The taste and aroma disappear almost en tirely if the beer has a temperature of below 3 degrees Celsius (38 degrees Fahrenheit). The Heineken taste is at its best if the beer is served at 5-7 degrees Celsius. If you drink your beer at this temperature, it also means that you don't quickly get that feeling of being full. Besides, dispensing is easier for the barkeeper when the beer is not too cold. Then, in fact, you get a fine, full head of foam. But watch out; there is one snag. If you, as a barkeeper, really want to serve your customer a beer that meets these temperature requirements precisely, then the beer must have a temperature of 4-5 degrees Celsius at the moment when you dispense it. The glass itself in fact warms up the beer. Especially the thick-glass beer mugs that are common in Eastern Europe contain a lot of ener gy and soon make the beer too warm. If you want to en sure that the beer has a temperature of 4-5 degrees Celsius at the moment you dispense it, then the water in the cooler must be as low as 1-2 degrees Celsius. But a beer can also be served too warm. You see that in countries like the United Kingdom and Ireland. There it is customary for ales to be drunk at a temperature of 8-10 degrees. Although the refreshing character of cooled beer disappears, this temperature does bring out the best of the taste and aroma. And yet, have you ever tried to dispense a superb glass of Heineken with the right-sized collar when the beer is so 'warm'? The British and the Irish are not all that fond of a big head of foam, so for them it's not an issue. In conclusion you can say that world-wide there is no measure to decide on the exact 'coolness' of that glass of Heineken you serve. The cultural background, climatolo- gical circumstances and the treatment of beer in all those countries are factors that play a role. I think that a Heineken served at 5 degrees Celsius is nicely cool and refreshing - and tastes superb, just as it should! In September 1998 the Dr. A.H. Heineken Prizes for Medicine, Environmental Sciences, Historical Science and the Arts were again awarded. This year's winners were four prominent interna tional scientists and a highly talented Dutch artist. Awarded once every two years, the prizes are financed by the Alfred Heineken Funds Foundation. The prizewin ners are nominated on the recommendation of the Royal Dutch Academy of Sciences. This year the Dr. H.P. Heineken Prize for Biochemistry and Biophysics was also awarded. This prize is named after Dr. Henry Pierre Heineken, the father of Alfred H. Heineken. The Dr. H.P. Heineken Prize for Biochemistry and Biophysics (worth 250,000 guilders) was awarded to Dr. Tony Pawson. He is affiliated to the Samuel Lunenfeld Research Institute in Toronto (Canada). He received the prize in recognition of his pioneering work in the field of signal transmission between living cells. Thanks to his research new insights have been created and new avenues opened up that will enable medicines to be devel oped to treat, say, cancer and diabetes. The Dr. A.H. Heineken Prize for Medicine (250,000 guil ders) went to Dr. Barry J. Marshall, who is linked to the University of Virginia in the United States. He was awarded the prize for his lead ing-edge research into the cause of stomach ulcers. He discovered that the causative agent is not stress but a bac terium. The Dr. A.H. Heineken Prize for Environmental Sciences (250,000 guilders) was grant ed to Prof. Paul R. Ehrlich, who is affiliated to Stanford University in the United States. He received the prize in recognition of the way he has made his scientific knowledge about environ mental problems accessible to the general public. Historian Dr. Mona Ozouf received the Dr. A.H. Heineken Prize for Historical Science (250,000 guilders). The jury awarded her the prize on the basis of the surprising vision she has developed of the French Revolution. She based her study of this subject on a cultural-historical and anthropological point of view and not on a political or biographical approach. The Dr. A.H. Heineken Prize for the Arts (100,000 guil ders) was won by the young Dutch artist Jan van de Pavert. His works have such a high creative content that renowned museums have been systematically collec ting them for some time. 27

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World of Heineken | 1998 | | pagina 27