SAY IT WITH
HEINEKEN FLOWERS
NURPHY PUB IN BAHRAIN
TEL AVIV BEER CAPITAL OF ISRAEL
a
"Die Fledermaus", a bar in Seefeld, Austria,
really took Flower Power to heart this past
summer! The bar was one of the competi
tors in a large-scale floral pageant that
attracted forty entrants. There's only one
possible conclusion you can draw from the
creation pictured above: the bar owner just
has to be a "mega-fan" of Heineken Beer.
His efforts gained him a well-deserved
eighth place.
Six years ago Murphy's Irish
Stout was introduced in the
Gulf. Particularly the Anglo-
Saxon community responded
enthusiastically to the arrival
of the Irish beer. Its sales
climbed considerably from
the moment that the distri
bution strength of Heineken
in the Gulf was brought into
play. Last year the first plans
were made for opening an
Irish pub in Bahrain and, of
course, the Murphy's Pubs
of Ireland concept (see else
where in this issue) was
eminently suitable for
achieving this objective.
At the beginning of 1998 a
start was made on the
construction work in the
much-frequented entertain
ment district of Manama.
Area export manager Robert
Pennartz (left) and Murphy's
export manager Hubert
Friederich inspected the
building site on which a
splendid Irish pub has
meanwhile opened for
business. Both export
managers expect that the
new pub in Bahrain will
have a spin-off effect on
other locations in the Gulf.
There has already been
interest from Dubai and
Abu Dhabi.
prise of the festival was the
fact that the Israelis loved
Murphy's. The amount
ordered was not enough
to quench their thirst for
this stout.
Altogether 14,000 liters
of beer was consumed.
The awareness for beer is
enhanced by these kind of
festivals that were enlivened
with an explanation about
the process of beer brewing,
numerous kinds of food and
many music performances.
Expectations are already
running high for the forth
coming 5th event.
"Ier Habiera" is the name of
the beer festival that is held
every summer in Israel. The
meaning of that word in
Hebrew is: capital city but it
can also be interpreted as
"the beer city". Every year
this festival has grown consi
derably. This summer, its
4th running, 150,000 people
visited the beer festival
during the two warm nights
in the harbour area of Tel Aviv.
Tempo, the Israeli distributor
of Heineken, presented their
brands Goldstar and
Maccabee, as well as Heineken
and Amstel. For the festival
7 speciality beers of Heineken
were imported and the sur-
