sStsa-"
BEER HANDLING
Several months ago the Ho On
Minh City Open Tennis Too
for the second time. The
was the biggest internation
al invitation tennis tourna-
m nt that had ever been he d
S Vietnam. Guest of honour
players and 35 players from
Part 4
Hans Schutt,
Product Quality Consultant
Heineken Export
Hans Schutt, Hefneken's
beer treatment expert,
tells about his experiences
'in the field' in each edition
of The World of Heineken.
When I have some time to
spare I like to enjoy the
sunshine. It's great just to
laze in a chair and let your mind wander. But from a pro
fessional point of view I'm definitely not a sun lover. If
there's one thing that has a negative impact on the taste
of a bottle of beer, it's sunlight.
Ultraviolet light in particular is one of beer's great ene
mies and that's the reason why we colour the glass we
use for our bottles. Coloured glass in fact largely keeps
out most of the harmful rays of light. 'But then can't I just
keep my bottles of Heineken indoors?', you may ask.
Unfortunately, that's no good: we also find those harmful
light rays (to a lesser extent) in artificial light.
Beer that has been stored for a long time in a place where
it is exposed to (sun)light deteriorates very quickly in
quality, because light has the effect of creating a sulphur
compound, which has the smell of rotten eggs and means
that the taste, to put it mildly, is no longer optimal. For
experienced tasters the 'taste of light' is already percepti
ble if a beer has been left standing in the full sunshine for
only a couple of minutes.
For barkeepers who serve bottles of Heineken it is there
fore very important to know that the beer must be stored
in a cool and, above all, in a dark place. Nowadays I see
more and more refrigerators with a glass door and interi
or lighting. Those, therefore, are not good for the beer.
One exception is formed by the Heineken refrigerators, as
we have had those specially designed to eliminate the
negative effect of (artificial) light.
For people who have bought Heineken Beer to drink at
home the same rule applies. Make sure that you keep the
beer in a cool and dark place so that it will retain its best
quality. Don't put bottles or crates on the balcony or in
front of the window. Those are places for geraniums, not
for beer.
nament was held mvmtnam
entrants competed for th
Heineken Cup '97^Th®
Heineken HCMC Open 1997
was the Vietnamese pr™e
minister Vo van Kiet, himself
a tennis enthusiast.
Vietnam's top tennis
V
III N P(MN CjtAN VOMlANH I'MO
HI MINlf
24
Vó O/ch ni
General Manager Hans van Zon hands over a cheque
lars to the winner Hee Sung (hung from Korea.
tot 4,000 US dol-
Vletnam's Prime Minister Vo van
Kiet (right) with the organisers
ol the Heineken HCMC Open 1997.
Singapore, Iran, Cambodia,
Thailand, the Philippines,
Korea, India and Malaysia
competed for the Heineken
Cup. Hee Sung Chung from
Korea won the tournament
in Vietnam, a prize of four
thousand dollars, and was
rewarded with an opportuni
ty to take part in the prelimi
nary rounds for the Heineken
Open in Singapore, which
was held in October.
Ever since its opening in
1991, Vietnam Brewery,
which brews Heineken Beer
for the local market, has
sponsored tennis sport in
Vietnam. Hans van Zon,
General Manager of Vietnam
Brewery: "As the official beer
sponsor for tennis in
Vietnam, Heineken Beer is
continuing to help raise the
prestige and achievement of
tournaments held in the
country."
