C
Heineken, Amstel and Murphy's Irish Stout, the three corporate brands of
Heineken. Last year all three of them showed healty growth. In total 17.9 mil
lion hectolitres of Heineken were sold in 1996,6.9 million hectolitres of Amstel
and 600,000 hectolitres of Murphy's.
10
GRAN CANARIA
•3
Two of the main islands in the Canaries have been the
k^S"H0 -
home of Heineken Shops for the past few months. The
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new outlets sell merchandise articles. And successfully,
as reports from Gran Canaria show.
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HONG KONG
Heineken Hong Kong organised the first edition of Heineken Musical
Horizons, or East meets West and classic meets pop. The event was a
resounding success.
PUERTO RICO
At the start of the 1990s The
World of Heineken reported on
Puerto Rico and the difficult situ
ation that Heineken then faced in
that country. The tide has mean
while turned. So we paid another
visit to the Caribbean island to
find out how that change came
about.
SHENZHEN
Mr Cheung, director of Yingzhihui Industrial Co. in
Shenzhen, was recently presented with the
Outstanding Achievement Award by Rob Marijnen,
General Manager of Heineken Hong Kong - China.
He received the Award for his dedication in introdu
cing Heineken Beer in the Chinese city of Shenzhen.
CHAMPIONS LEAGUE
Amstel is more than satisfied with its UEFA
Champions League sponsorship and has therefore
decided to extend the contract for three more years.
Viewing figures are high and are expected to climb
further when the new format competition starts
after the summer.
MAY 1997
The World of Heineken is published by Heineken Internationaal Beheer and is issued twice a year in English and French. If you have any suggestions or comments, please
send them to: Heineken Internationaal Beheer. Corporate Communication Department, P.O. Box 28, 1000 AA Amsterdam.
editor Jan Kroese translations Alan Hemingway photography Pieter Boer (cover), Bob Grieser, Erik Kuck, A&M Press, Allsport, Thirza Schaap, Martijn Steiner Lovisa,
Martine Stig, Ingmar Swalue, Thomas Manneke, Nathalie de Vilder, Hans de Wit and others design and production Obbes Primowees lithography Repar Offsetvoorbereiding
printing Drukkerij Haverlag print run 13,500 copies
Partial or full reproduction of articles or illustrations in this publication is only permitted with the publisher's explicit consent. 1997 Heineken Internationaal Beheer B.V.
