It may be a slight exaggeration to claim that all the laws off marketing were broken, but the recent history of Heineken on the Caribbean island of Puerto Rico is one that true marketeers will relish. GREEN A WINNER
Vorige
Volgende
Jaarverslagen en Personeelsbladen Heineken
World of Heineken
|
1997
|
1 mei 1997
| pagina
17
Nederlands
English
Periodicals
Colofon