CAMBODIA BREWERY LIMITED Ist BREWS AUGUST 1996 On 8 August 1996, Cambodia Brewery Limited recorded yet another mile stone in its history book. After more than 16 months of continuous hard work by the local civil contractors and the Installation Team, the much awaited First Brew took place. FIRST BREW FOR CAMBODIA The employees who made the First Brew possible. It was a commendable effort that the First Brew commenced according to schedule as everybody was working against the ever so unpredictable environment and weather condi tions. The brewery will start commer cial brewing next month with an initial capacity of 170,000 his. To cater for the thirst of the Cambodian market, it was agreed in February this year to extend the brewery to a capacity of 260,000 his. This made the completion of the brewery even more challenging. It is expected that the brewery will be fully operational by June 1997. A total investment of US$ 46 mil lion and a potential workforce of 225 will ensure that the products Tiger Beer, ABC Stout en Anchor are brew ed and sold to the Cambodian beer drinkers. CBL has also committed more than US$ 1 million in the next two years to training the employees to face such a tremendous challenge. The Cambodian beer market is expected to grow steadily by 10 - 15% with an annual per capita consumption estimated at 2 litres. Although this is lower than its regional neighbours, the encourag ing economic development makes the investment in this promising beer market a very viable long-term assignment.

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World of Heineken | 1996 | | pagina 4