HEINEKEN INVESTS IN NEW GLASS FACTORY SECOND BREWERY FOR HEINEKEN IN VIETNAM Exports of Heineken Beer, brewed in Holland, have been showing healthy growth for many years and that growth is expected to continue in future as well. This means sustained demand for the green Heineken bottles. Heineken is to build a second brewery in Vietnam. The new brewery, with a start-up capacity of 600,000 hectolitres, will be located in the North of the country, close to the capital Hanoi. Growing demand for green export bottle The rapid growth in exports has even brought the need to build a glass fac tory. Recently Heineken decided to invest in a glass factory which will be built from scratch by German glass manufacturer, Heye-Glas. The factory will be located in the Netherlands and will produce only the green Heineken export bottle. Heineken's interest in the new venture is 33.5%. The total invest ment amounts to some 130 million guilders. Heye-Glas will build and operate the factory. Scheduled to come on stream in the first quarter of 1998, the glass-manufacturing plant will employ around 115 people. Its initial capacity is 500 million bottles a year. The factory will be located in Moerdijk; favourably located between the Zoeterwoude and 's- Hertogenbosch breweries. Heineken opted for cooperation with Heye-Glas because that compa ny is an industry leader in the area of glass-making technology. This will enable Heineken to work together with Heye-Glas on improving the quality of the bottles and also on cost-reduction measures. The brewery will be built in the pro vince of Hatay. Negotiations with the local authorities lasted more than a year. Especially for this brewing op eration the firm of Hatay Brewery Ltd. will be established: a joint ven ture between Asia Pacific Breweries (APB) - in which Heineken has a 42.5% participation - and a local partner. APB will have a 55% stake in the new company. The other share holders are the Hatay Food Company (36.5%) as well as Vietnam Brewery Ltd. (8.5%), the existing APB brewing operation in Ho Chi Minh City in the south of Vietnam. The new brewery will be built on a site some 25 kilometres south of Hanoi and will become operational in the first quarter of 1999. Hatay Brewery will brew and pack Heineken and Tiger beers in cans, bottles and kegs. The brewery will provide direct and indirect employ ment for about 1,000 people. Heineken Technical Services will be responsible for construction of the brewery. The total investment amounts to 190 million US dollars. That expendi ture also includes the construction of a modern wastewater purification plant.

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World of Heineken | 1996 | | pagina 3