Dreaming of a
Green Christmas
Heineken starts
international business
course for top students
An extra
large pint of
Heineken
Heineken has invited final
year students from leading
universities in a number of
West European countries to
enrol for the Heineken
International Business
Course. There is room on
the course for 24 students.
At the beginning of
September students from
Ireland, Italy, France,
Greece and the
Gerald Bieniek from
Dearborn, Michigan (USA)
has a weakness for ocean
sailing and Heineken Beer.
Even at Christmas time his
house reflects his passions,
as the Bieniek home boasts
three Christmas trees
during that period: a tree
for the family, a Christmas
tree decorated with nauti
cal items and a third 'tree'
made of bottles of
Heineken Beer. We've no
idea how long his
Heineken tree remains
intact!
Netherlands will be attend
ing interactive presenta
tions given by lecturers
from leading Business
Schools and by experienced
Heineken speakers from
various disciplines. The
programme for the one-
week course comprises
both general subjects and
specific Heineken subjects.
The Heineken International
Business Course will be
concluded by a business
game in which the partici
pants can demonstrate
their know-how and skills.
Several participants on
the course will eventually
be offered a management
traineeship with one of the
operating companies from
the above countries.
Heinekea.
m)
5 "A
If
On the Canary Islands a
giant-sized Heineken neon
sign has been installed.
The enormous structure is
over 12 metres wide in total
and more than seven
metres high. The glass
alone measures 2.90 by
5.60 metres. The sign has
been installed on a tower
near the football stadium of
U.D. Las Palmas on the
island of Gran Canaria.
Thanks to the stadium's
favourable location at a
point where many roads
intersect, the neon sign has
a very high public profile.
The advertising world is
also enthusiastic about the
final result. Atlantis
Publicidad, the advertising
agency of Heineken
Canarias, won a prize for
this neon sign as the best
outdoor advertisement
during the 'Vulcan 94 de
Communication y
Publicidad', a local adverti
sing competition.
THE WORLD OF HEINEKEN
