t out for Amstel
14
One artist uses a brush and
palette, the other uses a ham
mer and chisel. But for British
artist Gavin Reece a pair of scissors
and a pot of glue are the most impor
tant tools for creating works of art. He
cuts out shapes and then pastes them
into place. At the end of last year he
created five works of art for Amstel as
part of a new international poster
campaign.
Gavin Reece combines accuracy
with creativity. The Amstel brand
team in Amsterdam was amazed at
the energetic way in which Reece
carried out his assignment. Within a
short period of time the work of art
measuring 65 x 95 centimetres was
completed. And that time also
included the briefing and two sketch
proposals.
International brand manager
Amstel, Gary den Hertog, is very con
tented with the final result. "The new
posters convey the Amstel image pre
cisely: it brings people together."
