Murphy's Irish Open a great success
Murphy's Irish Stout
has expanded its sponsor
ship interests in the world
of golf. For several years
the English Open has been
sponsored by Murphy's and
since this year that has
been joined by the Irish
Open.
The very first Murphy's
Irish Open was played at
the end of June. And il was
a great success. The event,
tions of the Irish Open, ar
rived in Ireland at the end
of June to defend his title.
His challengers included
star names such as Sandy
Lyle, Colin Montgomery,
Seve Ballesteros, José Maria
Olazabal and Ernie Els.
In the end Faldo had to
make do with an equal
eighth place. The winner of
the very first Murphy's Irish
Open was the German
Bernhard Langer, ahead of
John Daly and Robert
Allenby, who finished joint
second.
The Irish Open, describ
ed by the European pro
fessionals as the best tour
nament on the European
tour, was broadcast live on
television in fifty million
homes. Action highlights of
the Murphy's Irish Open
were screened in two
hundred million house
holds, whilst TV sports pro
grammes in one hundred
and thirty countries world
wide included some cover
age of the Murphy's Irish
Open.
hanger's close rival was the
American John Daly. He finish
ed joint second.
held at Mount Juliet, was of
a high quality, there was
great publicity both in
Ireland and elsewhere and
the attendance figures
were well above those of
all previous editions.
The tournaments linked
to the Murphy's name are
prestigious events, both
attracting the top names in
golf. Nick Faldo, who had
won the three previous edi-
Ultimate winner Bernard
Langer in action.
Marien Kakebeeke (right),
general manager Murphy
Brewery Ireland, hands over the
trophy to Bernhard Langer.
Left, Tim Mahony, president of
Killeen Investment, owners of
the golfcourse.
THE WORLD OK HE1NEKEN
