reps of Heineken distributors can
.'54 offer a performance by the Heineken
Band to their best customers.
France
To see the top names in the jazz
world, the place to be is France in
June. That's when the third Heineken
Jazz Festival will be held. Heineken's
local operating company Frangaise de
Brasserie will again be organising this
festival. At the time this issue went to
press the list of names of the perform
ing artists was not known, but the star
names who appeared at the 1991 edi
tion of the Heineken Jazz Festival
prove that Frangaise de Brasserie
seeks to serve up top quality jazz
music: Dizzy Gillespie, Miriam
Makeba, Michael Franks, Count Basie
Orchestra, George Benson, the Robert
Cray Band and the Neville Brothers.
Puerto Rico
The Heineken Jazzfest in the
Puerto Rican capital of San Juan has
also built up an outstanding reputa
tion over the years. Main sponsor and
organiser is Luis Alvarez, marketing
manager of Mendez Co., long-time
importers of Heineken beer in Puerto
Rico. Television recordings were
made of the past two festivals. In addi
tion, a special CD was issued with
highlights of last year's Jazzfest.
Santo Domingo
Heineken's associated company
Cerveceria Nacional Dominica spon-
Jazz Festival. The decision was a suc
cess: tickets were a complete sell-out
for both nights.
Netherlands
The Heineken 'Jazzfestival' has
become a firm favourite within the
jazz scene in the Netherlands, with
this year's festival in September being
the tenth edition. In one of the world's
biggest seaports, Rotterdam, this year
will again see hundreds of jazz musi
cians - big name artists and promising
new talents - performing on stage in
concert halls and bars. The Heineken
Jazzfestival lasts a full week.
Heineken's involvement in jazz
sponsoring is expected to grow fur
ther in the years ahead. A number of
Heineken agents from the Caribbean,
on a visit to Puerto Rico during the
Jazzfest, were highly enthusiastic and
are very interested in sponsoring jazz
festivals in their own countries. The
island of Curagao is already organi
sing its own Heineken Jazz Festival.
Q PUERTO RICO
sors the annual jazz festival held
under the Heineken name in the capi
tal city of Santo Domingo. In its four
year history the event has developed
into a high class festival. In its first
three years the festival lasted one
night and was held in the National
Theatre. Last year it was decided to
reserve two nights for the Heineken
Across the ocean, in the United
Kingdom, Heineken sponsors the Big
Top tour. Three music-filled eve
nings, ranging from pop and Country
Western to 'world music' and jazz.
THE WOULD OF IIEINEkEN
