Australian Open to he called
Heineken Open
Sun
Small world of Holland
built in Land of the Rising
Vines Classic
in Perth
also sponsored
Pari of the Heineken brewery at
StadhouderskadeAmsterdam,
which was closed down in
1988, served as the model for
the 'Golden Hops' brewery in
Holland Pillage.
An exact copy of Hotel
L 'Europe now stands at the
other side of the world: in
Holland Village in Nagasaki.
Heineken is rapidly ex
panding its sponsorship in
terests in the world of golf.
Apart from the Heineken
Dutch Open, Heineken will
also be attaching its name
to the Australian Open as
from next year.Heineken -
already sponsor of the Au
stralian Open since 1989 -
has reached agreement
with the Australian Golf
Union that the tournament
will also carry the
Heineken name as from
next year. The contract
runs for three years, with
an option for a further two-
year extension after 1995.
Holland Village in Na
gasaki is set to become a
first-class tourist attraction
Holland Village is a small
From 1995 onwards the
tournament will officially
be known as the Heineken
Australian Open Golf
Championship.
Classic
Even more golf news
from Australia. With effect
from next year Heineken
will be sponsoring one of
the leading golf tourna
ments in the Australian
Tour: the Heineken Classic.
The Perth-based tourna
ment was previously
known as the Vines Classic.
The organisers of the
Australian PGA Tour were
town consisting of faithfully
constructed replicas of fa
miliar Dutch buildings. A
part of the former Heineken
pleased about Heineken's
input. The very first
Heineken Classic will be
played from 28 to 31
January 1993 and carries a
total prize money of
250,000 Australian dollars.
brewery at Stadhouders
kade and the five-star Hotel
L'Europe, both in
Amsterdam, can also be
found in Holland Village.
The brewery has been
named 'Golden Hops'. Beer
of the same name is also on
sale in Holland Village.
Kirin, the brewery which
brews Heineken under li
cence for the Japanese
market, is the most im
portant supplier of beer to
Holland Village, with Hei
neken being the sole for
eign brand on sale.
T ii i: w It I I) 0 1 II i I i K I
