brings satisfying results
13
|neken Dutch Open
Contented grins were on the faces of many employees of Heineken Neder
land after the close of the second Heineken Open golf tournament held in
Holland in July. On the sporting front the laurels went to the German player
Bernhard Langer. But,commercially, Heineken emerged as the real winner.
Several hundred business rela
tions of Heineken found a warm
welcome in the hospitality area
during the Heineken Open and - part
ly thanks to the superb weather - the
contest drew tens of thousands of
spectators. Many golf fans were also
able to watch the progress of play in
their living rooms via Europe's
Sportnet satellite TV station.
T II I O I I) 0 I II I I N I K I.
